Article 1

 Sometimes it is the most obvious things that escape us. The penny just won't drop. The epiphany eludes us. Then one day the mysterious becomes blazing obvious. And so it was with me as I watched one of those look-back-at-the-decades specials done by CNN. This one was on the biggest TV shows of the 80s, a list that would not be complete without mentioning the show that dominated the ratings -- Dallas.


It ran from April 2, 1978 to May 3, 1991 and for much of that time it was the number one water cooler show. Everyone was talking about it. Why? What was the secret ingredient that America (and Canada) could not resist? Was it the opportunity to see how the rich and famous lived? Was it the pot-boiler, good-versus-evil plots? Was it the beautiful big-hair women? Just whipped cream on the sundae.


Dallas wildly was popular because it did something no other show had done until that time. It made the hero a villain (the same formula used by another highly popular TV show: Seinfeld). There was nothing redeeming about this bad guy, who went by the name of J.R. Ewing. He represented everything that we are told is bad: envy, greed, dishonesty, mean, self centered, bully, inconsiderate, hypocritical.


J.R. could get away with anything. He could betray a brother. He could be unfaithful to a wife(s). He could cheat business partners. There were no bounds, no limits. He always won. Not even a bullet, fired by a spurned lover, could bring him down.


He never even tried to be good because, well, that was for losers, like his goodie-two-shoes brother.


Millions loved J.R. They really, really loved him. And that proved you could go a long way by being good at being bad.


Yet that proven success formula was ignored by real-life power brokers for close to four decades. Nobody, it seemed, had the marketing smarts and necessary morale emptiness to don the mantel and test the full potential of the concept.


Could you build a worldwide business empire?





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